How to get the best deal for Internet without cable

compare-best-internet-prices
A breakdown of demographics and broadband availability from broadbandmap.gov

Best search tools for inexpensive Internet

If you want a reliable Internet connection without a cable subscription, you don’t have to pay $70 or $80 per month.

Cable companies have been banking on cord cutters and others who call them up and say, “I want to cancel my cable, but keep my Internet.” By surrendering all your leverage up front, you might as well just hand them your checkbook.

In this guide, I’ll quickly show you some battle-tested techniques to either bargain for a lower rate on an Internet-only plan, or find a new carrier with a better price.

In 2018, I’m only paying $46 per month to a local cable company for 50Mbps download speed. Last year, I paid them $35 per month for the same plan. That low rate came after I was paying the same cable company $146 for cable and Internet.

Negotiating takes practice. And frankly, it can be a pain.

What if I don’t want to negotiate for Internet?

If you’re unwilling or unable to learn the ropes of bargaining for an Internet-only plan, I have some tips on how to find a better deal elsewhere. Here’s an example of broadband and DSL providers that people across the U.S. use to stream Netflix and whatever else they want to watch on TV or their iPhone. Some of these deals, like AT&T for example, are only offered in 21 states across the U.S.

How to access secret rates to get the best deal for Internet

There are only two ways to get a decent price an Internet-only subscription. You can get an introductory rate, and make sure you use your own modem and router. But that’s going to be short-lived. It’s more likely that you’ve already been a cable or Internet subscriber, so in order to get a better price, you need to become what’s known as a “save” to your local Internet service provider (ISP) or cable company.

Getting the best deal for Internet without cable won’t come from calling up your local ISP and asking for a deal.

It will come from knowing how customer service representatives are trained. Some operate on an 8-step scale designed to upsell you more services, or to convince you to keep your service. It’s not about landing you a much better price. Once you understand that training, you can use it to your advantage and tap into secret rate charts used explicitly to retain customers.

These rates are never advertised. These charts are where the truly good deals live. Here’s a clip from C-SPAN that will give you an example of what I’ll discuss in more detail below. 

I’m going to flesh out here a combination of my own research, experience of dealing with these companies and the very revealing findings of a Congressional investigation in June 2016 that delved into customer service and billing practices in the industry. The investigation was led by Sen. Claire McCaskill (D-Mo.), a ranking member of the Senate’s Permanent Subcommittee on Investigations. What her committee found was pretty amazing.

5 key facts to remember before calling an Internet service provider

1) It’s always an introductory deal

Cable and satellite companies all work from a similar business model. They attract customers with an introductory rate that, for a time, may be a fair and competitive deal. That deal will change in a matter of months, and the price will go up (sometimes significantly). When you call back to get the price back down, you’re met with a calm, but firm resistance. I got an introductory rate for Internet that lasted me 12 months. I also knew exactly how much my rate was going to increase in 2018 and the year after. So there are no surprises for me. I only got this deal because I cancelled my service, and then pushed my customer service rep for an even further lower rate after refusing my first offer for a lower price. You can do the same exact thing. It’s not that hard. We’ll get into that in more detail below.

2) You’re quoted a price, but not fees

Let’s say a local cable company is offering an introductory offer of 25Mbps for $39.99 per month. Sounds pretty good, right? It does until your first bill shows up in the mail or your inbox invoicing you for $50. What happened? Fees, my friend. Even if you’re just subscribing to Internet, make sure you ask about the rental fee associated with your cable modem. We recommend buying your own cable modem. You could save between $5 and $10 per month from your bill. I personally found that my Internet speed improved substantially once I bought my own cable modem. I recommend the Arris SURFboard SB6190 in our review of best cable modems.

If you do wind up subscribing to cable again to get the best deal on Internet, be aware that you’re going to get hit with even fees than for rental of a cable modem. You will see line items like “broadcasting fees” or “regional sports network” on your bill that no customer service rep ever told you about. Cable companies began creating new fees as a way to charge customers more money in a way that did not affect the base price of programming packages that are advertised to you and me. Sound illegal? Maybe it should be. What I can tell you is that many customers routinely get upset about this style of billing. Congress even held a series of hearings on the matter. You can read the findings of the Congressional investigation yourself. Check out this graphic from their report on what direction broadcasting and other fees have been going in:

internet-without-cable

3) Data caps are another ugly toll

These are just another sneaky way to levy more fees on users. Except this is specifically aimed at broadband users streaming content on Netflix or a web page they are visiting. Watch too much Netflix and you get whacked with an extra charge. There has been mounting public pressure about the practice of data caps as a way to toll customers. This is where knowing the lay of the land comes in. If you live in a market where say Charter is based, you may benefit from the fact that they’re not allowed to impose data caps for the next seven years. If you live in a Comcast-only kind of area, you might be screwed. Or maybe not. Perhaps the Broadbandnow.com site that I showed you can point you to more of a Mom-and-Pop ISP that will do you a solid. I suggest that you also read a couple of articles, one in USA Today about why Charter dropped data caps when it acquired Time Warner Cable. The other story comes from the Consumerist, which has a story about how Comcast charged a customer $1500 for data they didn’t use. The Consumerist also has a whole section on data caps worth checking out. The Stop the Cap site is an amusing and informative read as well.

4) Downloads, uploads & truthiness

ISP’s will brag about how much download speed they are capable of piping into your home. Good for them. They also may suggest to you that a baseline Internet package could slow you down, cause lags when you stream Netflix and so forth. The truth is download speed is the rate at which you can download something from a remote server. Most of the time, when a download slows down for you, it’s more likely the server — not your Internet connection. So getting a high speed Internet connection doesn’t actually speed up everything. Just remember, downloads are the rate you can download something from a remote server. Uploads is the speed at which you can post a photo on social media, or move some files to Google Drive.

5) Agents get incentives on “savings” and selling

Here’s the money saving part … There’s a lovely silver lining in the way many cable, satellite and ISP’s operate. They are terrified of losing you as a customer. They don’t want their steady stream of income (i.e. you) to go to someone else. That’s why the cable/satellite industry has both pooh-poohed the idea of cord cutting as a growing trend, and slyly got in the game of offering alternatives to traditional cable. (Hello, Sling TV and DirecTV Now!) There’s a ton of training that customer service reps (the pawns of the corporation’s chess board) undergo to keep you as a customer.

The knights of the board are called “retention specialists” and these guys are the ones with the juice to give you the best deals on Internet service without cable. How do we tap into their special powers? First we have to understand why they want to “help” you and I so much. Retention agents at major cable and satellite companies are evaluated and compensated based on how well they can sell you more, even when you are asking to downgrade your service. Commissions can be a significant portion of retention agents’ salary. Commissions range from approximately 25 percent to 40 percent of retention agents’ salaries at Charter, Comcast and Time Warner Cable and DirecTV. These figures were compiled by Congress as the TWC and Charter merger were underway, but they’re still very telling. Retention agents are able to access their performance metrics in real-time. Draw your own conclusions with how that affects you when you’re calling trying to cancel or downgrade service.

 Becoming a “save” to save on Internet without cable

If you want to downgrade from a cable and Internet bundle to just Internet service without cable, the best way to do this is to initiate the break-up. Call and insist that your last day of service will be at the end of the month. Be firm. Mean it when you call. You’ll meet quite a bit of resistance. They’ll ask what the problem is. Why do you want to cancel?

Their training is kicking in. And you can look at this diagram I’ve included which illustrates it nicely. The diagram shows the top-down approach that Time Warner Cable was using to retain as much of your current cable/Internet subscription as possible. Generally, this is fairly successful because most people don’t really want to get rid of their cable. They don’t want the hassle of removing their equipment and returning it. They just want a better deal. The truth is the cable company doesn’t want you unhooking their equipment either.

But to get that best deal for Internet service without cable, you need to get to the bottom of the scale I’m showing you. Somewhere between the “final save” and “maintain relationship”. You need to learn about the secret rates.internet-without-cable

READ: Congress discovers cable companies maintain secret rates that are never advertised

I got rid of my cable and Internet package, but ended up getting an introductory rate on my Internet ($35 per month) after being told that would never happen. How did I do that? You can read a blow-by-blow of my dialogue with them in my cord cutting guide. But here’s the short version: I started the call by giving them a date of when I was ending service. I ended the call saying that I would only remain their customer, and think about returning to cable someday (lie) if I got the $35 per month rate. That was not an advertised rate. But did I get it? Sure. Because I learned how to order off the menu, I was able to get a better deal and you can do the same exact thing.

For more information on this topic I recommend checking out: Cable & satellite TV employees trained to create fear, doubts in customers, and Inside the Box Customer Service and Billing Practices in the Cable and Satellite Industry.

Once you score the best deal on Internet service without cable, you might be wondering what kind channel bundles and streaming platforms are out there to replace your cable. Read my guide Cord Cutting 2018: the definitive guide for help. 

More tips and resources for the best Internet deals – finding all the providers

One of your best tools for researching Internet service providers in your town or city is Broadbandnow.com.

The site has compiled a tremendous amount of data using public reports and documents to compile listings that include smaller carriers, which you can’t find via a search engine. Nick Reese, a co-founder of Broadbandnow told me, “We update regularly from data directly from providers in addition to what the US government releases from Form 477.”

Their blog has many useful tips on how to optimize your network for faster speeds, and creative ways to save money on your Internet bill. There’s also a town-by-town listing, and facts about government funding to expand broadband in each state. You will also get an idea of the highest and lowest speeds your local ISP’s will offer. I do take exception with their view on customer service reps at cable companies, which I’ll get into below.

But BroadbandNow should only be one piece of your research arsenal.

DSLReports.com has industry news and forums, where customers like you share what they know about the best Internet deals where they live. Collecting all this information before you get on the phone to pick a new subscription is half the battle in saving money.

Figuring out your need for speed

Get an idea of what kind of Internet connection speed you’ll want before you get on the phone with a customer service representative. Remember, they don’t want to help you. They want to sell to you (and they get bonuses for upselling). They’re trained specifically to do this, and they get hours and hours of practice every week at their job.

Knowing what you want in advance can have a huge impact on how much money you can save each year. Netflix has its own Internet connection speed recommendations. For HD quality, they recommend at least 5.0 Megabits (Mbps) per second. But I’m guessing you will want to be able to stream more than one device at a time. So using the Netflix as a baseline, a 10Mbps stream should serve you well if you have Hulu streaming in one room, and HBO Now in another. That’s also assuming you have DOCSIS 3.0 cable modem and a decent router.

MINIMUM INTERNET SPEED REQUIREMENTS FOR STREAMING
NETFLIX 5.0 Megabits per second – Recommended for HD quality
DIRECTV NOW 2.5 – 7.5 Mbps – Recommended for HD quality
VUDU HDX (1080p) requires 4500 kbps
AMAZON VIDEO High Definition (HD) videos: 3.5 Mbits/sec
SLING TV Constant speed of 5.0 Megabits per second or more
* speeds represent single stream minimums

I recommend checking out Daley’s Frugal Communications Guide. You may not go as hardcore as his plan for Internet and phone. At the very least, it gives you a great example of how you can dramatically lower your monthly bills. You can also read about my own path toward getting a 50Mbps Internet connection for $35 per month. Check out Cord Cutting 2018: the definitive guide with everything you need to know to see exactly how I keep my Internet bill reasonable. 

Cable vs DSL, fiber optic: Internet speed comparison

There’s been a lot of marketing thrown at you to make you believe that broadband is the only viable solution out there. Talk to any customer service rep from a cable company and they will sound like if you don’t have say – 100 Mbps download speed – you’ll be starting at a frozen picture on your TV the next time you watch Netflix.

Did I mention that these same employees have been trained to instill fear and doubt into customers, who threaten to leave or change their service?

If you don’t want to play hardball with negotiating a lower rate like I demonstrate below, then you should seriously consider fiber optic or DSL. It may not even be available in your area. DSL is enjoying a bit of a comeback thanks to cord cutting. It’s similar to what’s happening with the TV antenna. There are also small fiber optic providers out there worth considering.

We already know from our chart above that you really don’t need that much speed to stream video in HD. It doesn’t matter whether we’re talking about watching Netflix or a live stream from Sling TV. But here’s something else that your cable/ISP provider doesn’t want you to know: DLS works for a lot of people and it’s cheaper.

I’m going to list my top picks for alternatives for you to explore in case you don’t come up with much on your own searches using the tools above.

DSLExtreme for fiber optic trueSTREAM or DSL

DSLExtreme: Despite its name, this California based company offers fiber optic Internet, and DSL service around the U.S. Prices start at $17.95 per month for 768Kbps. Personally, I would start shopping around the “Elite” 6.0 Mbps download package, which is around $33 per month. We know that Netflix requires a minimum of 5Mbps for HD quality. Same thing with Sling TV.

You can get 12Mbps download package, an 18Mbps package and so on.

Check to see if DSLExtreme offers DSL or fiber optic in your area. DSLExtreme requires that you use one of their modems. You can either rent one for $6.50 per month or buy it for $100. And their service must be professionally installed. Right now, the company is waiving the installation fee. I couldn’t tell you how long that offer will last. Generally, you’re getting a promotional rate with them, and you’ll probably have to sign up for a year of service. 

But let’s do some quick math. I like to keep my Internet/streaming services under $100 per month. So right now, I’m paying $20 per month for Philo. My Internet just went up $10 to $45 per month, so I’m well under my $100 goal. During year one of cord cutting, I was saving $66 per month compared to cable. Now it’s up to $80. I know my ISP will raise the price another $10 per month next year. Before that happens, I either negotiate another price or I’m going elsewhere for a lower price. 

Toast.net: another alternative for Internet without cable

My second pick for DSL is an Ohio-based company called Toast.net, which has a wholesale agreement with AT&T in the same 21 states across the South and Midwest.

Toast.net has lower price points for its DSL service and no data caps. So you can stream as much as you want without penalty. The company has been promoting itself lately as a cord cutting alternative to larger and much pricier internet service providers.


I spoke to someone at Toast.net to find out how they operate. Here’s what I found out. You won’t be able to use your own modem or router, a method I prefer to avoid rental fees.

Instead, you will end up buying a new modem-and-router combo unit from the company. It’s brand new and comes out of the box when DSL gets installed at your home. It’s yours to keep since you are buying the unit from Toast.net, so you’re not paying any kind of modem or router rental fee. Usually, the company will outfit you with an Arris or Motorolla unit with a four-port switch.

Their service has a no hassle 30-day money back guarantee. This is a family-owned operation, basically the kind of mom-and-pop business that I was talking about earlier. If you have any kind of gripe, you’ll end up speaking to someone in their Toledo office.

The infrastructure is fiber running to the modem, and copper line going to the house.

Their service isn’t available everywhere. Your location will depend on what kind of plan that you can get. Their most popular plan is 18Mbps download/1.5Mbps upload for $49.99 per month. The next step up is 24Mbps download speed for $59.99 per month.

You will have to use their availability checker on their site to see if you can get their DSL service in your area. This doesn’t work like a search engine.

The company has to manually check what kind of service, if any, is available in your area through AT&T. So it could take up to a day, but many times you will find out if you can get Toast.net service on the same day of business. In case you do go this route, it’s a 12-month contract. Afterward, your subscription runs month to month and the rates stay the same. Also be aware that if you sign up for a plan online, installation is half off ($50 vs paying $100).  

AT&T High Speed Internet

If you’re someone who feels like they can keep their data consumption in check, AT&T High Speed Internet may offer you some real value. Sure, AT&T is a big company, but it’s a big company that competes with Comcast and Spectrum. Use that to your advantage.

AT&T offers download speeds of up to 50Mbps for about $40 per month. The only downside? There’s data caps, so you could face spending some cash if you don’t watch it. You get 1TB per month. That said, some people are able to use this because they are a one-TV home that also makes the most out of their TV antenna. This isn’t a bad deal if you know that you only use a little chunk of data per month.

There’s an “unlimited” option to get around the data caps, but that costs about an extra $30 per month. AT&T only offers service in about 21 states (see below), so you might want to look over what lineup of Internet-only plans are available in your area.

Any deal you get with AT&T will last for 12 months under contract. Pricing with AT&T can vary from region to region, so it’s best to investigate what plans and pricing is in your area. 

AT&T will supply you with a WiFi Gateway Router, and you’ll have to pay an installation fee that could be up to $99.  Internet plans for 75Mbps and 100 Mbps are also available to qualifying AT&T customers.

After the 12 months are over, this promotion price will no longer be applied to your bill, so you should expect a rate increase. But once it’s over, you’re free to take your business elsewhere.

Internet-only subscriptions are currently available in 21 states.  The states are: Alabama, Arkansas, CaliforniaFloridaGeorgiaIllinoisIndianaKansasKentuckyLouisianaMichiganMississippiMissouriNevadaNorth Carolina OhioOklahomaSouth CarolinaTennesseeTexas and Wisconsin.

Streaming by phone: T-Mobile and Verizon

There’s a growing trend across the U.S. particularly in rural areas where people simply forgo broadband or DSL and get an unlimited phone plan. These are largely in areas where there’s no competition and nothing to prevent companies from charging high rates. So another option to consider is trying out a plan from T-Mobile or Verizon. Plans for a single phone with unlimited data is around $70 to $85 per month. You might already be paying that for the phone plan that you have right now. 

What are the best Internet without cable deals?  

Hopefully, some of the tools and techniques above will put you on the road towards getting a better deal for Internet without a cable subscription. There’s no doubt that where you live may have an impact on what’s available for service and price. And you may have to go hunting for a lower price after a 12-month promo rate is over if you decide to take advantage of one.

Check out the AT&T Internet plans if you live in their 21 state footprint to see if that’s a decent fit for you. Toast.net offers service in those areas as well without any data caps. DSLExtreme and trueStream broadband is also worth checking out if you just want an Internet connection for streaming movies and playing games. 

Good luck and be sure to tell fellow readers in the comments below how you ended up getting a better deal for Internet service without cable.



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18 Comments on How to get the best deal for Internet without cable

  1. Wow! It’s a lot to digest but the thought of cutting cord and saving money excites me more! You have to take an active role in ‘divorcing’ your cable company! Your articles are very insightful and valuable as I’m on my journey in a cable-less home.

  2. My wife and I have been cord cutters for years now. I will try to be a “save” and get my internet rate lowered. Our costs besides Internet are pretty good. It started when we bought an Ooma box which cost about 149.00 and replaced our landline keeping our phone number but the phone bill is now 3.95! Then we got a Roku for signing up for The Blaze TV when it was new. Now we have 3 Roku boxes and I converted an old PC into a Plex media server on which we burned all our movies we owned over too, added a hand full of tv channels (recently CBS refused to serve video…arugh). Our phones are through Cricket at $35 each with unlimited voice & text plus 3GB data (we have yet to go over that). We also enjoy Hulu, Netflix (one is going next month) and I just took on the Curiosity documentary channel for 29.99 a YEAR. We use to have an 80.00 internet, 50.00 Dishnetwork bill, 50.00 each cell, and 35.00 landline phone.

    • You might take a look at PlayStation Vue. ROKU is one of the devices supported. Great packages, low prices, can be watched on 5 devices at a time. In many areas the locals are also available. No boxes. No contract required. Cloud use for DVR. Right now they are the best non cable TV offering for those who would still like a live channel package and free recording capability. https://www.playstation.com/en-us/network/vue/

  3. I called Comcast after my bill went up $42 for the month. I tried your suggestions. I gave them my cancellation date. They could have cared less. They offered me a $15 decrease and internet only for $89.99.

  4. Hello! 2 quick Q’s:
    It seems like it is necessary to wait until current contract is up before pulling these moves?
    Also, assuming they don’t immediately offer you a good deal, what do you do for internet in that handful of days once you’ve canceled and are negotiating to become a save?

    • These are great questions, and I’m glad you asked.

      If you are under a contract, then you should fulfill that contract. You don’t want to be in a situation where you get hit with some cancellation fee.

      Once you are in the free and clear, wait until the first of the month. When you call, start off by saying that your last day with them will be the 30th/31st (whatever your calendar says). Be polite, but be firm. By doing this, you are setting up the chess board more in your favor. They won’t immediately offer you a good deal. You might even have go through with canceling and hanging up the phone. That’s all good. They need to know (or think) that you’re kicking them to the curb forever. Companies hate that and will do anything to prevent it, even if the other person on the phone with you sounds like it’s no big deal.

      The upshot here is you still have your internet for a full month. Nobody is showing up the next day to rip it out.

      You’re setting up a situation where they are chasing you. They will call you and offer you deals. Don’t accept the first one. It’s not the best one. Make sure you know what the introductory rates are in your area. Know what competitors are charging for Internet too. Treat this like an ex- that did you wrong, but you still care about. Your position is simple: the price you’re paying is too high. Like I said: Be polite, but be firm. Are you really going to let them back in so easy?

  5. Thank you for your work on this, after reading all this we finally switched off the cable ($210/month without any extra channels with spectrum) and got amazon fire tv and a fire stick for my daughters tv…used my name to get the introductory offer on Internet from spectrum ( had been in my wife’s name) and got PlayStation vue and Netflix…saving over $100/month now and able to watch everything we did before…only issue is that the spectrum wifi modem/router is a cheap one so we will be investing in our own. Again, thanks for all the tips and work you’ve done!

  6. Wonderfully informative article!! Could you unleash the secrets of Roku,Fire stick and Apple TV for us? How much internet speed does one need to support these? Are they worth getting? Cost vs Quality vs value. How do we protect ourselves?….also, May we clone you? jk

  7. My family just recently moved and we can’t have our same internet provider and we have been having a hard time finding a good internet provider. I had no idea there was such a thing as secret rate charts! That’s really good to know. Thanks for the information!

  8. My wife and I recently moved to a new area, so we are looking for a new internet service provider. I like your point about getting online to find listings of smaller carriers. This sounds like a great way to compare ISPs that aren’t just big-name brands like you said.

  9. I am reading all you have to advise and still am not sure the best way to cut the cord. I have 5 units I rent to Lodgers. I want A SUPER cheap way to keep the business phone (6-10 incoming calls/mo), WiFi and they choices for Lodgers. The $220/mo is choking me!

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