A new, lower-priced Chromecast went on sale today.
Chromecast with Google TV (HD) costs $29.99 in the U.S., about $20 cheaper than its predecessor from 2020.
The new Chromecast is hitting the market as more price-conscious streamers grapple with inflation.
Retailer Best Buy forecasted in July that a bigger drop in annual sales were expected because consumers were buying less consumer electronics.
The Chromecast with Google TV (HD) is being billed as a more affordable option, offering High Definition picture resolution instead of 4K.
The new Chromecast has the same voice remote with Google Assistant, and app-casting capabilities as the earlier 4K Chromecast model.
The HD streaming device looks the same as the 4K model and plugs into the HDMI port on a TV or monitor.
The HD model can be used to give older TVs a refreshed menu and universal remote that controls power and volume. Chromecasts connect to TVs through a HDMI port, which began appearing on TVs in 2004.
Google TV software has been a popular choice for OLED and 4K Smart TV makers such as Sony since its debut on Chromecast in 2020.
The software hub has also driven more streaming devices to aggregate movies and TV shows from several apps into a single screen.
There are currently over 10,000 apps supported by Google TV, including Netflix, Disney+, Amazon Prime Video and HBO Max.
Live TV streaming services, including YouTube TV, Philo and Sling TV are supported under Google TV’s Live TV tab.
Anyone who buys the new Chromecast will get six months of Peacock Premium for free.
Last week, Roku announced a new Roku Express model also priced at $29.99. The Chromecast rival is also rolling out updated software designed to let users continue watching favorite shows and movies from the home screen.