Hulu plans to raise its prices next month.
On Oct. 8, Hulu will increase the monthly rate for its two on-demand streaming plans by $1.
Hulu (which includes limited commercials) will cost $6.99 per month following the increase. Hulu with No-Ads will cost $12.99 per month.
While Hulu, ESPN+ and Disney+ are costing more individually in 2021, it’s also creating a bigger discount for some cord-cutters.
The price of the Disney+ bundle is currently priced at $13.99 per month. The Disney+ bundle includes a subscription to Disney+, Hulu and ESPN+ at a discounted price. (The Disney+ bundle already had a $1-per-month price bump in March.)
Subscribing to the bundle now saves customers $6.98 per month compared to paying for each service individually.
Once the Hulu price increase kicks in next month, the savings for bundlers will become $7.98 per month.
Hulu’s rate hike will apply to new and existing subscribers. Walt Disney Co. took over the control of Hulu in 2019 by acquiring Comcast’s one-third stake in the venture.
Hulu is raising its price two months after ESPN+, another Disney-owned streaming service, increased its price by $1 per month. ESPN+ now costs $6.99 per month, or $69.99 for an annual subscription.
Disney+ likewise ticked up its monthly rate by $1 to a $7.99-per-month subscription in March. The annual subscription for Disney+ increased by $10 to $80 per year.
According to Disney’s fiscal third-quarter earnings, announced last month, the company reported nearly 174 million subscribers across Disney+, ESPN+ and Hulu.
Hulu’s on-demand service had 39.1 million subscribers, according to the Q3 earnings report. Disney+ had 116 million subscribers, and ESPN+ had 14.9 million subscribers.
Founder and Editor of The Cord Cutting Report. Before launching the site in 2016, he worked for more than two decades as a staff writer or correspondent for a number of daily newspapers, including The Boston Globe. His enthusiasm for tech began with the Atari 2600. Follow @james_kimble