Hulu plans to raise its prices next month.
On Oct. 8, Hulu will increase the monthly rate for its two on-demand streaming plans by $1.
Hulu (which includes limited commercials) will cost $6.99 per month following the increase. Hulu with No-Ads will cost $12.99 per month.
While Hulu, ESPN+ and Disney+ are costing more individually in 2021, it’s also creating a bigger discount for some cord-cutters.
The price of the Disney+ bundle is currently priced at $13.99 per month. The Disney+ bundle includes a subscription to Disney+, Hulu and ESPN+ at a discounted price. (The Disney+ bundle already had a $1-per-month price bump in March.)
Subscribing to the bundle now saves customers $6.98 per month compared to paying for each service individually.
Once the Hulu price increase kicks in next month, the savings for bundlers will become $7.98 per month.
Hulu’s rate hike will apply to new and existing subscribers. Walt Disney Co. took over the control of Hulu in 2019 by acquiring Comcast’s one-third stake in the venture.
The price change will not impact Hulu’s live TV service, which includes ESPN, NBC, ABC, CBS and FOX in its channel lineup.
Hulu is raising its price two months after ESPN+, another Disney-owned streaming service, increased its price by $1 per month. ESPN+ now costs $6.99 per month, or $69.99 for an annual subscription.
Disney+ likewise ticked up its monthly rate by $1 to a $7.99-per-month subscription in March. The annual subscription for Disney+ increased by $10 to $80 per year.
According to Disney’s fiscal third-quarter earnings, announced last month, the company reported nearly 174 million subscribers across Disney+, ESPN+ and Hulu.
Hulu’s on-demand service had 39.1 million subscribers, according to the Q3 earnings report. Disney+ had 116 million subscribers, and ESPN+ had 14.9 million subscribers.
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Founder and Editor of The Cord Cutting Report. Before launching the site in 2016, he worked for more than two decades as a staff writer or correspondent for a number of daily newspapers, including The Boston Globe. His enthusiasm for tech began with the Atari 2600. Follow @james_kimble
Still a great buy. A bargain compared to cable TV with a lot of the same content.