Philo eyes more live or premium content
Philo has quietly rolled out a three-month discount for EPIX and STARZ.
New and existing Philo subscribers can get three months of EPIX for $3 per month. STARZ is being offered for $5 per month for three months.
The promotion began days after Philo began adding EPIX and STARZ to its live TV service. Customers have until July 13 to sign up at the discounted rate.
Mike Keyserling, chief operating officer and head of content acquisition at Philo, told Fierce Video that subscribers will see live TV channels and large on-demand libraries for STARZ and EPIX.
The promotion on Philo’s website shows EPIX, EPIX Hits and EPIX2 as live TV channels. STARZ, STARZ Encore and STARZ Kids & Family are also part of the live TV lineup.
After the discount ends, subscribers will pay the going rate for the two premium channels. EPIX costs $6 per month. STARZ costs $9 per month.
Philo will likely be adding “more content to its offering”, according to Keyserling. He told Fierce Video the new content could be genre-based bundles of live TV channels, more premium channels or other on-demand video.
Philo CEO Andrew McCollum recently noted on a Reddit thread that Philo will carry the full library of STARZ and EPIX programming even if subscribers see fewer live TV channels.
Philo currently carries 58 live TV channels that focus on entertainment networks such as A&E and HGTV.
The service debuted in late 2017 with a $16 per month bundle, and a $4 add-on bundle.
Philo later consolidated those two options to a $20 per month service. It has been able to maintain a lower price point compared to competitors by leaving the high cost of carrying sports and prime time networks out of the mix.