FuboTV price increases for new, existing customers
fuboTV is increasing its basic channel bundle to $10 more per month.
The new pricing kicks in today, March 28 for new customers.
The entry-level fubo channel bundle has roughly 85 networks, and now costs $54.99 per month. New customers will get $10 off their first month of their subscription.
Existing customers can expect the price increase to come their way in the near future.
fuboTV released a statement about the price increase on Thursday, saying the company was re-pricing its the basic channel package after adding a number of popular channels.
AMC, Cartoon Network, CNN, TBS, TNT were added last March. fuboTV also plans to soon add BET, CMT, Comedy Central, MTV, Nickelodeon, Nick Jr., Paramount Network, TV Land and VH1.
“Starting March 28, new customers who sign-up for fubo at this price will receive a $10 discount on the first month,” the statement said. “We are committed to continuing to deliver the best of live TV to our customers, as well as an exceptional user experience with 4K streams and premium features.”
The price increase marks the first time in over a year that fuboTV has raised fees. There’s one newer plan that won’t get hit by the price hike. Fubo’s family bundle plan will remain at $59.99.
More 4K streaming coming
fuboTV plans on expanding its 4K offerings for live sports and entertainment in the coming months. Currently, fuboTV is offering select sports events in 4K on NBCSN, FS1 and Big Ten Network.
Some of the new 4K streaming will include Major League Baseball games, EPL and El Classico.
fuboTV plans on launching more platforms, including Smart TVs.
Recent Price Hikes on Live Streaming
The fuboTV price increase comes days after AT&T cut back its channel offerings and increased its entry-level channel bundle by $10 per month. It was the second increase for DirecTV Now in less than a year, noted Variety.
I am not a fubo customer, but when they add the channels they have added, I would suspect many will be looking elsewhere. People want choice in what they watch and pay for. Adding channels like BET, CMT, Comedy Central, MTV, Nickelodeon, Nick Jr., Paramount Network, TV Land and VH1 and being forced to pay for those will give customers an opportunity to look elsewhere for service.