Tubi develops new personalized recommendations using AI
Your Tubi TV app just got a whole lot smarter.
Tubi announced today that the company is using artificial intelligence and deep learning to personalize its video on-demand service.
The free streaming platform has more than 7,500 titles available every month. Tubi says that it’s offering consumers the largest free library that ranges from hit TV shows and movie blockbusters to niche content.
“Machine learning is essential for streaming services by providing a customized experience for each consumer. If you are not leveraging machine learning to delight your audience, you don’t have a future,” said Farhad Massoudi, Founder and CEO of Tubi, Inc. “This technology combined with our massive content library and user usage data makes our product offering exceptionally unique to both our studio and network partners and most importantly our viewers.”
The more a viewer watches shows and movies on the Tubi TV app, the more accurate the recommendation becomes due to personalization run entirely by Tubi’s proprietary algorithms.
Tubi says that its platform is now the only free streaming service with a personalization engine.
“Onboarding” process now live on iOS devices
The recommendation engine is built on seven years of technological development, using deep learning to process a massive dataset of user profiles, behaviors and content metadata, the company said. It also uses third-party data sources.
Tubi has launched an onboarding process, which is designed to fast-track a new user into a personalized experience to find content easier. The onboarding process is live on iOS devices and will soon launch across multiple devices.
The company has raised $35 million to date, backed by strategic partners such as Lionsgate, MGM and Stanford University. Tubi has more than 200 content partners that include Lionsgate, MGM and Paramount. Funding has accelerated the growth and expansion of Tubi, including the development of new technologies such as machine learning.
The Tubi TV app is available for Android and iOS mobile devices, and on OTT devices such as Roku, Apple TV, Chromecast, Xbox 360, Xbox One, Sony, PlayStation 4, Samsung and Amazon Fire TV.