Vue increases price plans by $10 per month
Sony announced late Thursday night that it is raising prices to all PlayStation Vue subscriptions by $10 per month.
The company is also eliminating its entry level “Slim” plan. Existing customers will be able to keep their current price for three billing cycles until Oct. 28.
It marked the first time that Sony has changed its price structure in roughly a year. Subscribers in roughly a half dozen major markets like New York, Los Angeles and Chicago were already paying $10 more per month.
The company offered no explanation or warning regarding the price change. Customers across the U.S. began learning of the price increase from emails that Sony began sending out last night. Subscribers took to Reddit to complain about the change in rates.
The price change has left some customers wondering if the live streaming service still retains the same value as an alternative to cable TV.
Whether competitors in the live streaming market will try to lure away Vue customers remains to be seen.
Last month, fuboTV seized upon Sony’s decision to drop beIN Sports from its lineup by offering a 40 percent discount to new subscribers. BeIN Sports airs exclusive coverage of La Liga, Ligue 1, Serie A and the English Football League. That sale was essentially extended through most of the summer.
Will PlayStation Vue price change cause sales among competitors?
Sony has largely been silent about its future plans with PlayStation Vue, a main contender against Sling TV and DirecTV Now and other emerging competitors. Within two years, the service created the best Cloud DVR among competitors, and roughly 64 TV Everywhere apps, the highest among competitors.
And for now, the reach of its competitors remains somewhat limited.
YouTube TV is available in a small number of cities. Hulu remains in beta and works on a small number of streaming devices with no support yet for Amazon Fire TV or Roku. But yesterday, Hulu announced adding HBO to its channel lineup.
DirecTV Now is adding dozens of local broadcast channels. The company has been aggressively trying to lure customers back with a 7-day free trial and perks. One promotion offers a free Roku Premiere for customers who buy two months of DirecTV Now service.
PlayStation Vue adding local CBS and Fox affiliates
Last week, Sony added 17 more Fox affiliates in major markets like Denver and Seattle, according to Fiercecable.com.
In January, Vue subscribers also saw 20 CBS affiliates and was leading the pack among its competitors with live, local channels including affiliates from NBC and ABC.
NEW FOX AFFILIATES
- Baltimore – FOX 45
- Cleveland-Akron (Canton) – FOX 8
- Columbus, Ohio – FOX 28
- Denver – FOX 31
- Hartford & New Haven, Connecticut – FOX 61
- Indianapolis – FOX 59
- Kansas City, Missouri – FOX 4
- Milwaukee, Wisconsin – FOX 6
- Nashville, Tennessee – FOX 17
- Pittsburgh, Pennsylvania – FOX 53
- Portland, Oregon – FOX 12
- Sacramento-Stockton-Modesto – FOX 40
- Salt Lake City – FOX 13
- San Antonio – FOX San Antonio
- San Diego – FOX 5
- Seattle-Tacoma – Q13 FOX
- St. Louis – FOX 2