PBS launches first kids-only streaming stick



PBS KIDS Plug & Play streams content online or offline

PBS KIDS launched a streaming stick exclusively for kids.

The PBS KIDS Plug & Play is a one-stop destination for a variety of PBS KIDS educational content. Pre-loaded with 100-plus hours of sing-alongs, exclusive games and other original content, the streaming stick can be used without WiFi.

It’s now being sold exclusively at Walmart.com

More content when connected to WiFi

When connected to WiFi, the PBS KIDS Plug & Play’s features expand. Connected sticks have free access to PBS KIDS’ new 24/7 channel and live stream in partnership with local PBS stations. More than 100 hours of on-demand videos also become available when connected to Internet.

No subscription is required. Fresh content, new videos and special seasonal content will be added regularly at no additional cost.

pbs-kids-streaming-stick5 facts about PBS KIDS streaming stick

  1. No subscription required
  2. Works with or without Internet connection
  3. Provides live stream
  4. New content added regularly
  5. Currently being sold at Walmart.com


PBS KIDS Plug & Play looks like a toy racecar and comes with a child-friendly remote. When plugged in, the device provides PBS KIDS’ dynamic content, creating an interactive family room experience. 

PBS KIDS Plug & Play can be used at home, on family vacations, trips to visit the grandparents and more – anywhere there is a TV – making it easy for families to play and learn together.


Study supports majority of parents want ‘anytime access’ to children’s programming

In a recent study of parents with children ages two to six, 89 percent of parents reported they watch TV together as a family.

Seventy-four percent were in favor of anytime access to educational programming. Those surveyed also ranked PBS KIDS as the best use of family screen time.

“We know families are busy and on-the-go, and value spending time together whenever they can,” Dawn Ciccone, a vice president at PBS said in a statement. “We have also learned from research that when parents are engaged with their children in activities related to their favorite TV shows or games, children learn more. PBS KIDS Plug & Play furthers PBS KIDS’ mission of providing high-quality, educational content for children anytime, anywhere, turning any TV into an interactive and fun learning resource.”

PBS KIDS has partnered with Ematic, a leading innovator in children’s educational and entertainment tech products, to develop PBS KIDS Plug & Play. PBS KIDS and Ematic also recently partnered on the PBS KIDS Playtime Pad, an educational children’s tablet that launched last year.


“It was an honor to develop such an easy-to-use, state-of-the-art product for children in partnership with PBS KIDS,” said Roy Rayn, President, Ematic.”The PBS KIDS Plug & Play streaming stick is a testament to the great commitment our two organizations have to delivering entertaining and educational content to kids wherever they may be.”


One hundred percent of the net proceeds PBS receives from purchases of the PBS KIDS Plug & Play will support PBS KIDS’ mission to empower children to succeed in school and in life.

The PBS KIDS Video app is available on a variety of mobile devices and on platforms such as Roku, Apple TV, Amazon Fire TV, Android TV, Xbox One and Chromecast.

PBS KIDS Plug & Play specs/features

  • 1GB Memory
  • 16GB Flash Storage
  • Wi-Fi- and Bluetooth-Ready
  • Micro USB and SD Cart Slots
  • Micro USB Cable
  • HDMI Extension Cord
  • 5V/2A Power Supply
  • 2 AAA Batteries required
  • New PBS games

PBS said that some of the new games will include Rail Riders, challenging players to find special cargo and treasures; Sound Box, an experiment with music and sounds, and Road Trip Adventure, which helps kids learn about shapes and colors.

Where to buy

PBS KIDS Plug & Play is available for the suggested retail price of $49.99 on Walmart.com. (Note: Walmart currently has PBS Kids streaming stick priced about $10 higher.) It will be available in Walmart stores nationwide by May 24. It will be available in other retail locations later this year.

PBS KIDS streaming stick has hours of content and games
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PBS KIDS streaming stick has hours of content and games
PBS launched the first kids-only streaming stick that will have pre-loaded on-demand content and games. Hooked up to WiFi, it will also stream live TV.
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Cord Cutting Report
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