• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

  • CORD CUTTER GUIDE
  • NEWS
  • REVIEWS
  • ANTENNA GUIDE
  • INTERNET
  • CHANNELS
  • TV SHOWS
  • ABOUT

DirecTV Now goes live in 36 hours, targeting a younger, mobile audience

November 28, 2016 by Jim KimbleLeave a Comment

DirecTV Now offers HBO & Cinemax as add-ons for $5 per month each

NEW YORK – DirecTV Now announced their new live streaming television service will begin in 36 hours while promising to meet the demands of a younger, more mobile generation that expects favorite shows and movies on the go.

“We’ve been working very, very hard to bring a TV Everywhere experience,” said John Stankey, AT&T’s CEO at a press conference in New York City on Monday. “Some things have changed. We have a new segment of market we want to address. This new platform allows us to do that.”

That segment is an estimated 20 million people that do not subscribe to a traditional cable service – also referred to as “cord nevers.”

Called “Live a Little”, the entry-level subscription offers 60+ channels at $35 per month. The top tier subscription will offer 120+ channels for $70 month.

The service is expected to go live by Nov. 30.

Channel subscriptions for DirecTV Now

$35 – 60 + channels – Live a Little

$50 – 80 + channels – Just Right

$35 – 100+ channels – Go Big

$70 – 120+ channels — Gotta Have It

DirecTV Now will free AT&T customers from having to worry about data caps or overages while using the streaming service, according to Brad Bentley, executive vice president and chief marketing officer at AT&T.

“You don’t have to worry about it. It’s all part of doing business on AT&T,” Bentley said, during the press conference, which broadcasted live on Periscope.

For weeks, the company has been promoting a 100+plus channel package for $35. Bentley said that is a promotional rate. But customers who stay with DirecTV Now will be “grandfathered” into that rate, he said.

Perhaps the biggest surprise announcement: HBO and Cinemax can be added to any channel subscription for $5 per month each.

The new service will require no annual contract, no cable box and allows customers to cancel anytime. Customers will also be allowed to move between subscription tiers on their own. Instead of getting a bill, customers will see a statement on their debit card or bank account.

Customers who prepay for one month will get a free Amazon Fire TV stick. Customers who pay three months in advance will get an Apple TV, company officials said.

The company also showed another over-the-top product called Fullscreen, which caters to teens and 20-somethings.

According to Melissa Repko, tech reporter for The Dallas Morning News, Cloud DVR will not be available with DirecTVNow when its released, but will come in 2017.



Share this:

  • Click to share on Twitter (Opens in new window)
  • Click to share on Facebook (Opens in new window)
  • Click to share on Reddit (Opens in new window)
  • Click to email this to a friend (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on WhatsApp (Opens in new window)

Related

Filed Under: Cord CuttingTagged With: DirecTV Now, DirecTV Now details

Reader Interactions

Leave a Reply Cancel reply

Primary Sidebar

The Cord Cutting Report is supported by readers, and may earn an affiliate commission when you use links on this site. (Read more.)

Breaking the Cable TV Bundle

port-phone-number

How to Port Your Phone Number to Google Voice

  • Facebook
  • Instagram
  • RSS
  • Twitter
  • YouTube

Antenna Guide

tv-antenna

How to Choose the Best TV Antenna & OTA DVR

How To Get HD Channels Free with a TV Antenna If you’re about to get rid of cable or

STREAMING

Hulu + Live TV: The Complete Channel List

Sling TV Channels: The 2020 Channel Lineup

philo-tv-channels

Philo TV Channels: Full Lineup & Pricing

get-disney-plus-on-tv

How to Add Disney+ to Any Television

local-channels

How to Watch Local Channels Without Cable

Hulu Live TV & Disney Plus Bundle

best-live-tv-streaming-services

Disney Plus and Hulu Live TV bundle has a discount for cord cutters

Channels

stream-fox-sports-sun

How to Stream FOX Sports Sun Live Without Cable

January 20, 2021 By Jim Kimble

stream-fox-sports-north-live

How to Stream FOX Sports North Live Without Cable

January 20, 2021 By Jim Kimble

Footer

Privacy & Cookies: This site uses cookies. By continuing to use this website, you agree to their use.
To find out more, including how to control cookies, see here: Privacy Policy

Home – Cord Cutting Guide – News

Reviews – Channels

Antenna Guide

Follow Us

  • YouTube
  • Google
  • Facebook
  • Twitter
  • Instagram
  • RSS Feed

Come check out our hands-on reviews on YouTube, or follow our latest news and how-to guides on Google News.

Get In Touch

About – Privacy Policy – Contact

Newsletter

© 2021 Copyright The Cord Cutting Report

 

loadingCancel
Post was not sent - check your email addresses!
Email check failed, please try again
Sorry, your blog cannot share posts by email.